Michaele continues to be a fantastic partner to us for many reasons. Her ability to grasp the nuances of brand, voice, and message on a variety of different topics and in a variety of verticals, for a variety of audiences, is invaluable. Her timeliness with deadlines and the quality of her work are always completely reliable. And she’s earned a level of trust such that we readily ask her to participate in front-facing roles with clients, knowing that she’ll always ask smart questions and represent our team very well.
Michaele is talented, professional, fast, and creative. One of Michaele's responsibilities is to spotlight students who have interesting stories, and she does all of the interview work, drafting, and copywriting. We use her stories to attract prospects and motivate current students. Her work stands out as being direct, engaging, and effective. She has also built copy for email drip campaigns, helped us rework our subject lines, headlines, website copy, and more. She understands our audience, keeps up with current trends, has fantastic recommendations (based on industry standards and data), and is an overall joy to work with. She is an extremely strong communicator, she has a positive and kind personality, and I could not recommend Michaele more.
Michaele does an excellent job of supporting FRCC's marketing department with her writing and story ideation skills. She regularly writes blogs highlighting students, faculty and strategic programs (and has also written other types of content for us through the years). She is an extremely dependable member of my team who, although she does not work on campus, really knows her way around FRCC. She is very knowledgeable in the realms of higher education and marketing/communications/PR. She keeps her finger on the pulse of what works well today in terms of digital marketing, web content, compelling copy for search engines, and more. I definitely recommend working with Michaele!
I've worked with Michaele in three different capacities: she's hired me as the designer for several of her clients, I've hired her as the writer for several of mine, and we've been lucky enough to be selected to work together on a team for various marketing endeavors. All of my dealings with her have been fantastic. She's incredibly easy to work with - personable and open to collaboration, which always makes projects more successful. She's an advocate for her clients, ensuring that what she puts forth delivers on expectations. And she's creatively flexible – she has an ability to work across many industries, communicating brand messaging in clear, concise and often fun ways. She also has a good eye for design, which is a plus for any graphic designer. I would highly recommend Michaele - you'll be glad you hired her.
Creare is a web design and development firm with clients all over the U.S., and Michaele is our go-to resource for all things copywriting. Whether a client needs content for their new website, edits to existing content, client interviews for case studies, or even help with managing Google Ads, Michaele does it all and does it well! What sets Michaele apart is her ability to truly get the voice of each client. Every word she writes is on brand and on point for that client. Because of that, our website design and development process flows seamlessly. Michaele communicates clearly, meets deadlines, and makes the work feel easy (and fun)! Whenever I need copywriting services, or have a client who needs copywriting services, there is no question, I immediately turn to Michaele. I love working with her and so has every client I’ve recommended to her. She always delivers exactly what you need!
Centric Software is a super-fast-paced company, and every person on our marketing team needs to be adaptable, quick-thinking and flexible. Michaele is all of these things, as well as a multi-talented copywriter who can write any type of content we ask her to, whether that’s social media copy, blogs, video scripts, email copy to promote an upcoming webinar, or e-books. She is great at taking a project brief from my team and putting herself in the shoes of the audience to whom we are speaking, and she takes it upon herself to do outside research for pieces that require it—like e-books and marketing for digital presentations and webinars. This means limited back and forth to get her up to speed. Michaele is high energy and highly creative, and she understands marketing and marketing communications channels. Her grasp of the B2B and tech audience is strong. Cherry on the cake: Michaele is super fun to work with! I highly recommend her to any organization that needs a skilled and creative writer.
Michaele has been an integral part of leading the marketing efforts for a couple of companies that I have worked for. Michaele's experience in all things marketing is second to none and more than anything, her ability to project manage and keep her clients focused is amazing.
Michaele is great at managing our overall marketing program as if she were our internal VP of Marketing. She works directly with me and my partners to plan, create, and manage all marketing initiatives, and she writes everything—plus, she analyzes the effectiveness of those efforts. I very much appreciate how thorough, organized, and knowledgeable she is. She knows current marketing trends and how to utilize them to maximize incoming sales leads. She is excellent at helping us refine our brand image. And of course, Michaele is professional, focused, and has excellent writing skills. Whether your marketing needs a little help in the form of a highly skilled writer to create blogs and press releases, or a lot of help in the form of having an expert guide you on creating a marketing strategy and program, Michaele is very capable and very easy to work with.
Michaele has done a great job at bringing a voice to TGRP Solutions. I had the pleasure of working with Michaele many years ago at Two Degrees, and when we started looking for someone to write for us and help create blogs and make our brand clearer, Michaele was an easy choice. Michaele has really done a great job of portraying TGRP the way we want and has helped us figure out so many new ways for us to reach our customers and employees.
I’ve worked with Michaele on a variety of assignments at a variety of companies. She approaches each project with a marketing mindset, doing her research and asking the right questions before digging in. Michaele is creative and prolific, with a knack for always capturing the perfect voice for the client, while weaving the story around a strategic objective.
In the past, we had written most of our materials in-house, as writers we had hired didn’t meet our expectations. That changed when we started working with Michaele. She asked all the right questions, made the effort to understand our needs and style, and took the time to learn our business and industry. Michaele has been able to create messaging that resonates with us and our customers and she has become an indispensable member of our marketing team. I’d encourage anyone who has been hesitant to look outside their organization for writing help to have a conversation with Michaele.
Our marketing team has worked with Michaele on many projects—from website copy to press releases—and suggested that we try her out in a ghostwriting capacity for the monthly communication from me to our customers. This address is very important, but quite frankly, I’ve often been the bottleneck preventing it from getting out on time due to my schedule. I’ve worked with other writers before, but none have been able to grasp my voice and help me communicate my thoughts in a way that translates well in writing. Michaele is an astute and thoughtful interviewer with excellent instincts and writing skills. She takes great care to create communications that are of the highest caliber, and she has a talent for achieving the right tone to fit the medium, whether a blog post or a more formal letter or email to customers. I recommend her without hesitation to any executive who needs to create regular communications of any kind. She is an absolute professional and a delight to work with.
Michaele is excellent at what she does, always professional and timely. Voice Communications has played an important role in communicating and disseminating our company message, and I’ve worked with Michaele on a number of ventures and businesses. Her work is top quality. She completes assignments very quickly while not compromising quality or professionalism.