I’ve been working with one of my small business marketing clients on how to position their company in 2017 (and of course, create content marketing that impresses). The topic of competitors sparked an interesting discussion about market differentiation when my client told me that they want their marketing materials to sound similar to the “big […]

Anyone who has been in business for a while knows that public relations has changed dramatically. Gone are the days when journalists decide what news gets out to the masses, when companies talk at their customers and audiences instead of engaging with them. In the last decade plus, digital technology has completely disrupted the media […]